More goodies from the desert.

Valley of Fire State Park - Nevada

Damn I wash I had a place like this to ride when I was younger.  Sadly the local milk truck ran over my last BMX.

Snaked this from the Westside blog because it made me laugh out loud. 

RKY Camp
I’m extremely proud to have been given the opportunity to shoot this pro bono for RKY Camp in Pelham Ontario (45 minutes north of Kingston).  RKY Camp is a non-profit organization jointly owned and operated by the Rotary Club, Kiwanis Club and the YMCA of Kingston.
 
I think its extremely important for todays youth to have the opportunity to camp and have the outdoor education that they don’t generally receive through the school system.  The camp is open to youth from all backgrounds, encouraging them to challenge themselves, practice co-operation, teamwork and grow in mind, body & spirit.
 
If you don’t have kids, get yourself out this summer, not saying RKY but get your hands on a canoe; rent, borrow, buy, steal or whatever get out and enjoy the smaller things that many of us don’t normally have the opportunity to see or hear or smell.  Hit up The Magnetawan or The French or the Seguin or The Musquash Rivers, or if you’re into paying to “rough it” go to Algonquin or if you’r like me and are into you’re own adventure, Ontario boasts 937,000 square kilometres of Crown Land where Residents of Canada may camp free of charge for up to 21 days at any one site.  Many of my favourite isolated places to go and unwind are on Crown Land.  There’s nothing like listening to a Great Horned Owl hoot at night, or the taste of a freshly filleted walleye panfried on lemon slices and honey or watching a deer swim past (yep that happened to me on the Magnetawan River last summer.)  Amazingly I bring a good memory home with me every time because its never the same; even if I go to the same places each year.  
 
Things that every Canadian should have the opportunity to do in their lifetime.
 
- Paddle a Canoe.
- Pitch a tent (not an erection).
- Catch, fillet and panfry (and eat) a fish. Preferably one that tastes good.
- See a bear, moose, deer and wolf in “their” element (not from a car or at a zoo).
- Sleep in a tent through a rain/thunderstorm.
- Swim in a lake/river.
- Cut your own wood and start a fire.
- Listen (and appreciate) 10 different bird songs.
- Identify 10 native plant species.
- Walk a forest lit by full moon light.
 
Oh and lastly this all needs to be done while drinking beer.
 
Client: RKY Camp
Agency: Blackjet

Proline - Listen to Your Sports Gut

My initial thought was to sit on this latest instalment of “Sport Guts” for another month or so until the Leafs made the Stanley Cup final, but as we all know, the Leafs had a colossal first round game 7 meltdown at the hands of the Bruins.  Happy 20th Anniversary Maple Leafs on making the conference finals.  Good luck in 2014.

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Microsoft Lync - Wunderman

Thank You Ptolemy for your lifetime of dedication and for what I can now do for $4.99…and in 5 seconds.image

Tech Scout - Breaking Bad circa 1988

What’s Inside the Bags??

I’ve had some creatives asking what’s actually inside the bags of coffee that went out yesterday.  No its not Maxwell House, Weed or Cocaine.  The coffee in the Art Director bag is a mild South American blend; fair trade and certified organic from Merchants of Green Coffee over at Queen & Broadview.  The coffee was roasted on sunday and ground and bagged on tuesday so its a great coffee and about as fresh as it gets.

The Creative Director and Copywriter bags are the same as above however they are a darker bold blend.

Enjoy!!

Thanks for the pics @lauraspumoni @BlackJetInc, @rickperri at Ground Zero and Jorgen @DDB

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PHOTO OF THE DAY

Just out of hibernation

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The Creative Grind

By Matt Leblanc

Understanding the daily struggles faced by those who work in advertising, Tyler Gray has a new mailer that’s soon to be headed to many-a creative mailbox in hopes of sharing his understanding for those strong soldiers who allow him to do what he loves.

With the assistance of Anand Iyer and Dave Pigeon from Red Lion, Tyler has created three unique blends of coffee, each specifically designed to help its recipient take that small moment every morning and remember that Tyler Gray Knows I’m Special.image

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Photographer: Tyler Gray
Agency: Red Lion
Art Direction: Anand Iyer
Copywriter: Dave Pigeon

Now let’s go in for a closer look at that delicious smelling coppee.

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Congrats to Tyler on a great looking promo, and to all you creatives out there, keep your eyes peeled on your mailbox because you could soon be waking up with a hot cup’a Tyler.

http://www.asportinglife.com/shoot-from-the-heart-tyler-gray/ →

Pretty cool sports lifestyle site featuring some work by yours truly.