My initial thought was to sit on this latest instalment of “Sport Guts” for another month or so until the Leafs made the Stanley Cup final, but as we all know, the Leafs had a colossal first round game 7 meltdown at the hands of the Bruins.  Happy 20th Anniversary Maple Leafs on making the conference finals.  Good luck in 2014.

Thank You Ptolemy for your lifetime of dedication and for what I can now do for $4.99…and in 5 seconds.

I’ve had some creatives asking what’s actually inside the bags of coffee that went out yesterday.  No its not Maxwell House, Weed or Cocaine.  The coffee in the Art Director bag is a mild South American blend; fair trade and certified organic from Merchants of Green Coffee over at Queen & Broadview.  The coffee was roasted on sunday and ground and bagged on tuesday so its a great coffee and about as fresh as it gets.

The Creative Director and Copywriter bags are the same as above however they are a darker bold blend.

Enjoy!!

Thanks for the pics @lauraspumoni @BlackJetInc, @rickperri at Ground Zero and Jorgen @DDB

Just out of hibernation

By Matt Leblanc

Understanding the daily struggles faced by those who work in advertising, Tyler Gray has a new mailer that’s soon to be headed to many-a creative mailbox in hopes of sharing his understanding for those strong soldiers who allow him to do what he loves.

With the assistance of Anand Iyer and Dave Pigeon from Red Lion, Tyler has created three unique blends of coffee, each specifically designed to help its recipient take that small moment every morning and remember that Tyler Gray Knows I’m Special.

Photographer: Tyler Gray
Agency: Red Lion
Art Direction: Anand Iyer
Copywriter: Dave Pigeon

Now let’s go in for a closer look at that delicious smelling coppee.

Congrats to Tyler on a great looking promo, and to all you creatives out there, keep your eyes peeled on your mailbox because you could soon be waking up with a hot cup’a Tyler.